I Build Marketing That Makes Complex Products Make Sense

Senior product marketer with 10+ years helping technical B2B companies translate what they've built into narratives that resonate. Track record across AI/ML, data platforms, and SaaS—anywhere the technology is complex and the story matters.

Let's TalkDownload Resume View Work
SavvyCalLaravelTupleTransistorStatamic

What I Bring

The capabilities that make me effective

Startup Builder

Builder Who Thrives in Ambiguity

I've built marketing functions from scratch at multiple startups, including two that reached acquisition shortly after I left. I know how to operate when there's no playbook and no perfect information. But I also know how to come into something broken and fix it, or take something good and scale it. At Wallaroo AI, I rebuilt their marketing engine with near-zero budget after a failed prior marketing motion. Cut spend by $100K while driving qualified pipeline and establishing cohesive brand positioning.

Hands-On Leader

Hands-On Leader Who Drives Results

I'm not just a strategist—I get into the weeds. Whether that's leading all marketing at Wallaroo AI, refreshing positioning at LeadIQ, or building GTM frameworks at CastorDoc, I balance strategic thinking with tactical execution. I track what matters: pipeline, conversion rates, sales cycle length. I've created sales enablement materials that teams actually use and built frameworks that improve how cross-functional teams work together.

Technical Credibility

Technical Credibility in Practice

I understand how products work because I take the time to learn. I build apps with Next.js, experiment with AI workflows using n8n, understand Docker and deployment. This isn't about being the most technical marketer—it's about earning credibility with Product and Engineering teams so we can collaborate as peers. Engineering teams respect positioning that reflects real capabilities. Sales teams trust enablement that doesn't oversimplify.

AI-Augmented

AI-Augmented Operator

I believe small teams should operate like bigger ones. I experiment with AI tools not because it's trendy, but because it works. I build workflows that cut content creation time, automate repetitive work, and free up humans to focus on strategy and creativity. I understand AI as an accelerator, not a replacement for judgment.

Company Stages

Adaptable Across Company Stages

I've built marketing at companies from employee #3 (Knack) through Series C (Mode Analytics) and everything in between. I know how to operate with no budget and no team, and I also know when to bring in specialists and how to structure teams that scale. I'm not precious about doing things 'the right way'—I care about doing what works for the stage you're at.

Series A | AI & MLOps

Wallaroo AI — Head of Marketing (Fractional)

Rebuilt marketing engine with near-zero budget after failed prior marketing motion. Eliminated $100K in unnecessary expenses, refocused all channels around unified narrative, drove new qualified inbound pipeline. Positioned them as leader in AI software market with cohesive brand identity.

"Partnering with Dani was a game-changer. She expertly rebooted our marketing, branding, and positioned Wallaroo.AI as a leader in the AI software market."

Stephen Spellicy – COO
Wallaroo AI dashboard

Series B | Sales Tech

LeadIQ — Head of Product Marketing (Fractional)

Rebooted PMM function during company pivot. Refreshed company-wide positioning and messaging, set new strategic direction around buying signals, rebuilt GTM framework for product launches. Created unified narrative across multiple product offerings in crowded market.

"Dani transformed our product marketing at LeadIQ and rebooted the motion from the ground up... significantly improving our market strategy in a crowded space."

Joerg Koehler – VP Marketing
LeadIQ platform

Series A | Data Governance

CastorDoc — Founding Product Marketing Lead

Built Product Marketing function from scratch for French startup entering US market. Established foundational GTM framework with Product team across 9-hour time difference, created core positioning and messaging, co-led complete rebrand, built first PMM metrics dashboard and win/loss analysis process.

"She established rhythms and processes with the product team, defined our GTM and launch process, and owned company positioning as the company pivoted strategy in a competitive market."

Marcela Heywood – Head of Marketing
CastorDoc interface

Series C | Data Analytics

Mode Analytics — Product Marketing Manager

Led multiple Tier 1 product launches during company repositioning toward business users. Spearheaded flagship Datasets launch, developed personas and segmentation that guided targeted messaging and informed sales strategy. Created sales enablement materials and competitive positioning that supported acquisition readiness. Coordinated integrated campaign launching rebrand and product simultaneously.

"Her strong background in product combined with her project management skills and ability to ramp up incredibly quickly in ambiguous environments made her a fantastic asset."

Katie Paxson Flynn – Director of PMM
Mode Analytics dashboard

What I Care About

The values that drive my work

Story comes first
You can build the most sophisticated marketing infrastructure in the world, but if you're telling the wrong story, none of it matters. Finding that message that makes someone stop and think "this is exactly what I need"—that's the work.
Marketing doesn't happen in a vacuum
The best positioning comes from actually understanding what Product is building and why, and from hearing what Sales is experiencing in the field. Cross-functional collaboration isn't a nice-to-have, it's how good work gets done.
Technical credibility earns trust
Too many product marketers treat "technical" like a foreign language they need translated. If you're marketing a technical product, do the work to understand it. You don't need to build it, but you should understand it well enough to represent it honestly.
Curiosity over assumptions
The best insights come from constantly asking "how does this actually work?" and "why does this matter?" I stay curious about products, customers, markets, and tools—because the moment you stop asking questions is when your marketing becomes generic.
Clear beats clever
I'd rather write something that's immediately understandable than something that sounds impressive but says nothing. Good marketing uses plain language to explain complex ideas, not jargon to obscure simple ones.
Sustainable growth beats hypergrowth
I've watched companies scale too fast, burn out their teams, and lose what made them interesting. Building for the long term with strong fundamentals matters more than chasing the next funding round.

Content & Thought Leadership

Speaking, writing, and sharing what I've learned

References

What people say about working with me.

Dani is smart, professional & dedicated. Whether presenting to stakeholders, conducting customer interviews, or crafting marketing materials, Dani's communication skills are impeccable. Dani is a versatile marketer and adapts really well to any challenge she has to overcome.

Xavier de Boisredon

Co-Founder & COO at CastorDoc (now Catalog by Coalesce)

Dani was one of the first people I hired when building out the product marketing team at Mode. Her strong background in product and product education combined with her project management and organizational skills made her a fantastic asset.

Katie Paxson Flynn

Director of Product Marketing, Thoughtspot (formerly Mode)

From synthesis of initial customer feedback to the iterative improvements on Alpha and Beta programs, Dani consistently found ways to enhance our internal operations, keep us customer-focused, and maintain forward momentum. Her diverse skills make her a tremendous asset to any organization.

Samantha Ferguson

Staff Product Designer @ dbt Labs (formerly Mode)

Dani has been amazing to work with. She has been a great pedagogue when it comes to explaining the complexity of the data ecosystem to our clients, prospects and partners. She is a very talented and reliable builder.

Tristan Mayer

Co-Founder & CEO at CastorDoc (now Catalog by Coalesce)

Dani is an exemplary human being. We worked together for over 7 years in 2 different companies, and in both roles they always brought a charismatic and creative perspective to any conversation. Dani is also a builder by heart.

Nic Galluzzo

Co-Founder @ ProductColab (formerly Knack & Mode)

Dani was a pleasure to work with. She came prepared to every meeting, kept large groups focused on the goals at hand, and always brought a product marketing lens to the table. She understood the data science audience well and was a total team player, who always brought good energy in Mode's fast-paced environment.

Jessica Schimm

Content Team Lead at Hex (formerly Mode)

Dani is an extremely talented marketer who can handle anything you throw at them. They're thoughtful in their approach and do a great job of bringing even the most granular product details to bear on the broader story you're trying to tell in market. I'd jump at the chance to work with them again!

Brooks Chambers

Brand leader and Creative Director (formerly Mode)

Dani's an incredibly resourceful and effective product marketer of technical products. Having worked at startups for so long, Dani can actually execute on everything from strategy and research to content and design. Truly a fullstack product marketer.

Tim Hinds

Tech Product Marketing Leader