Senior Product Marketing - AI/ML, Data - B2B SaaS

I Make Complex Products Resonate From Zero-To-Scale.

From positioning and GTM strategy to launch execution and sales enablement, I've built the product marketing function at startups through acquisition.

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The TLDR

A Bit About Me

I've spent 10+ years at technical B2B startups—AI/ML, data infrastructure, sales tech, no-code platforms. I do product marketing, I've built the function from scratch at companies that got acquired, and I'm good at making complex products make sense when resources are tight. I live in Seattle with my wife and three kids. When I'm not product marketing, I'm usually exploring the Pacific Northwest, playing Minecraft with my kids, or tinkering with the latest hobby I've collected.

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My Philosophy

Principles That Guide My Work

Create Order, Stay Flexible
Ambiguity is part of the job. The key is finding a path forward and not being afraid to adjust when things change. Staying situationally aware and adapting as you go is what actually moves things forward.
Less Ego, More Impact
My focus is on what will make the most impact right now. Is it 10,000-foot strategy or finishing a slide deck for a critical sales call? Good work means going wherever you need to go to move the needle, regardless of what the task looks like.
Cross-Collaboration, Not Silos
The best outcomes happen when product, engineering, sales, and marketing work together. Being the translator and connector between teams isn't extra work—it's how you get anything meaningful done. Working in a silo kills momentum.
Know What's Under The Hood
Product in Product Marketing, is critical. Understanding how products actually work enables real conversations with technical teams and ultimately clearer GTM motions. You don't need to build it, but you should understand it well enough to represent it honestly.
Always Be Iterating
Perfect doesn't exist, and waiting for it wastes time. Staying directionally correct and always iterating toward the goal is what works. Plant your flag, set a baseline, measure against it, and get 1% better every day. Progress compounds.
Authenticity Is Key
Keeping it real matters, especially in the age of AI. Whether it's team communication, product launches, or content, people can tell when something's genuine versus generated. Authenticity builds trust and keeps us human.

Senior Product Marketing Manager, Lead | Data Governance

CastorDoc

I joined CastorDoc, a French startup, as a part of their US expansion team as their first Product Marketer. My focus was building the Product Marketing function from scratch and establishing a foundational GTM framework with Product team across 9-hour time difference. We created core positioning and messaging, co-led complete rebrand, built first PMM metrics dashboard and win/loss analysis process.

"She established rhythms and processes with the product team, defined our GTM and launch process, and owned company positioning as the company pivoted strategy in a competitive market."

Marcela Heywood – Head of Marketing
CastorDoc interface

Senior Marketing Marketing | AI & MLOps

Wallaroo AI

I joined Wallaroo after a failed marketing motion, my task was to rebuild our marketing engine with near-zero budget. We eliminated $100K in unnecessary expenses, refocused all channels around a unified narrative and drove new qualified inbound pipeline. We refreshed their positioning to target their full buying committee with cohesive brand identity.

"Partnering with Dani was a game-changer. She expertly rebooted our marketing, branding, and positioned Wallaroo.AI as a leader in the AI software market."

Stephen Spellicy – COO
Wallaroo AI dashboard

Dani is smart, professional & dedicated. Whether presenting to stakeholders, conducting customer interviews, or crafting marketing materials, Dani's communication skills are impeccable. Dani is a versatile marketer and adapts really well to any challenge she has to overcome.

Xavier de Boisredon

Co-Founder & COO at CastorDoc (now Catalog by Coalesce)

Dani was one of the first people I hired when building out the product marketing team at Mode. Her strong background in product and product education combined with her project management and organizational skills made her a fantastic asset.

Katie Paxson Flynn

Director of Product Marketing, Thoughtspot (formerly Mode)

From synthesis of initial customer feedback to the iterative improvements on Alpha and Beta programs, Dani consistently found ways to enhance our internal operations, keep us customer-focused, and maintain forward momentum. Her diverse skills make her a tremendous asset to any organization.

Samantha Ferguson

Staff Product Designer @ dbt Labs (formerly Mode)

Dani has been amazing to work with. She has been a great pedagogue when it comes to explaining the complexity of the data ecosystem to our clients, prospects and partners. She is a very talented and reliable builder.

Tristan Mayer

Co-Founder & CEO at CastorDoc (now Catalog by Coalesce)

Dani is an exemplary human being. We worked together for over 7 years in 2 different companies, and in both roles they always brought a charismatic and creative perspective to any conversation. Dani is also a builder by heart.

Nic Galluzzo

Co-Founder @ ProductColab (formerly Knack & Mode)

Dani was a pleasure to work with. She came prepared to every meeting, kept large groups focused on the goals at hand, and always brought a product marketing lens to the table. She understood the data science audience well and was a total team player, who always brought good energy in Mode's fast-paced environment.

Jessica Schimm

Content Team Lead at Hex (formerly Mode)

Dani is an extremely talented marketer who can handle anything you throw at them. They're thoughtful in their approach and do a great job of bringing even the most granular product details to bear on the broader story you're trying to tell in market. I'd jump at the chance to work with them again!

Brooks Chambers

Brand leader and Creative Director (formerly Mode)

Dani's an incredibly resourceful and effective product marketer of technical products. Having worked at startups for so long, Dani can actually execute on everything from strategy and research to content and design. Truly a fullstack product marketer.

Tim Hinds

Tech Product Marketing Leader

Product Marketing Manager | Data Analytics

Mode Analytics

At Mode, spearheaded their flagship product launch alongside an integrated campaign with their rebrand. For this launch and others we developed personas and segmentation that guided targeted messaging and informed sales strategy. Created sales enablement materials and competitive positioning that supported acquisition readiness.

"Her strong background in product combined with her project management skills and ability to ramp up incredibly quickly in ambiguous environments made her a fantastic asset."

Katie Paxson Flynn – Director of PMM
Mode Analytics dashboard

Senior Product Marketing Manager | Sales Tech

LeadIQ

At LeadIQ I rebooted PMM function during company pivot. WE refreshed company-wide positioning and messaging, set new strategic direction around buying signals, rebuilt GTM framework for product launches. The outcome was a unified narrative across multiple product offerings in crowded market.

"Dani transformed our product marketing at LeadIQ and rebooted the motion from the ground up... significantly improving our market strategy in a crowded space."

Joerg Koehler – VP Marketing
LeadIQ platform

Writing & Content

Product Blog Posts, Thought Leadership & Speaking